West End Neighborhood Project

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As of Oct. 20, all City action for this project has concluded.

The Community and Strategic Planning Division is looking into ways to adjust the land use allowances in the West End Neighborhood to help accommodate existing uses and structures that do not currently align with the zoning but are compatible with the neighborhood. One possibility is the use of an overlay zone that would allow flexibility in land uses without rezoning property. Information about overlay zones is provided below, and a survey link is included to collect neighborhood feedback on land uses in the neighborhood.

A Brief History

Earlier this year, City staff withdrew a rezoning application for several 6th and Douglas properties that would have rezoned the properties from low density residential to high density residential. Staff committed to exploring other options and finding a solution that would be more acceptable to the neighborhood while providing reasonable opportunities for the use and reuse of existing historical properties.

Goals of the Program

Protect the neighborhood character.

Preserve the unique character of the neighborhood, allowing existing structures and uses to coexist harmoniously with the neighborhood's identity.


Illustration of a clock.

Acknowledge historic uses and determine appropriate future uses for the neighborhood.

Honor its heritage while embracing its potential for modern vitality and relevance.


Illustration of a puzzle piece.

Provide a variety of land use opportunities to meet the needs of the residents.

Encourage inclusivity within the neighborhood, ensuring it remains a desirable place to live.


About Overlay Zones

An overlay zone is a planning tool that can be used to create special standards and adjust land use allowances within a defined boundary. The overlay does not rezone property but instead adds a layer of unique standards and criteria that apply only to properties included within the boundaries of the overlay zone.

Land uses not permitted in the standard zone district can be added in the overlay to complement and align with the goals of the neighborhood. For example, in the City’s low density residential zones, a memory care facility is not a permitted land use. But within an overlay zone, memory care could be added as an allowable use.

Special provisions, such as the requirement for a neighborhood meeting for specific land uses, could be included in the overlay parameters to ensure opportunities for the neighborhood to be informed and participate.

In this neighborhood, the overlay zone would not change the zoning of the property, and it would remain as low density residential.

Overlay Zones in Loveland

Overlay zones have been used to address development in specific areas of Loveland. The City currently has four overlay zones that are established in the Municipal Code:

  1. Airport Influence Area Overlay – includes land use restrictions on property within the airport influence area to ensure compatibility with airport and FAA regulations.
  2. Enhanced Corridor Overlay – provides alternatives and incentives for new development, redevelopment and infill development along Eisenhower Boulevard and Highway 287.
  3. The Wildland Urban Interface Overlay – to align with the recently adopted Fire Code provisions that strengthen wildfire resiliency in areas of the City more prone to the risk of wildfires.
  4. North Cleveland Overlay – provides opportunities for residential properties to convert to low intensity commercial and office uses while maintaining the historic residential character on Cleveland Avenue.

How an Overlay Zone is Created

Creating an overlay zone involves three basic steps:

  • Define the purpose.
  • Identify the boundaries of the overlay.
  • Develop rules that will apply within the overlay.

Approval of an overlay zone would require public hearings before both Planning Commission and City Council.

Share Your Voice

Now through Oct. 20, please take a few moments to share your feedback and help us determine if there is neighborhood interest and support in establishing an overlay district.

The Community and Strategic Planning Division is looking into ways to adjust the land use allowances in the West End Neighborhood to help accommodate existing uses and structures that do not currently align with the zoning but are compatible with the neighborhood. One possibility is the use of an overlay zone that would allow flexibility in land uses without rezoning property. Information about overlay zones is provided below, and a survey link is included to collect neighborhood feedback on land uses in the neighborhood.

A Brief History

Earlier this year, City staff withdrew a rezoning application for several 6th and Douglas properties that would have rezoned the properties from low density residential to high density residential. Staff committed to exploring other options and finding a solution that would be more acceptable to the neighborhood while providing reasonable opportunities for the use and reuse of existing historical properties.

Goals of the Program

Protect the neighborhood character.

Preserve the unique character of the neighborhood, allowing existing structures and uses to coexist harmoniously with the neighborhood's identity.


Illustration of a clock.

Acknowledge historic uses and determine appropriate future uses for the neighborhood.

Honor its heritage while embracing its potential for modern vitality and relevance.


Illustration of a puzzle piece.

Provide a variety of land use opportunities to meet the needs of the residents.

Encourage inclusivity within the neighborhood, ensuring it remains a desirable place to live.


About Overlay Zones

An overlay zone is a planning tool that can be used to create special standards and adjust land use allowances within a defined boundary. The overlay does not rezone property but instead adds a layer of unique standards and criteria that apply only to properties included within the boundaries of the overlay zone.

Land uses not permitted in the standard zone district can be added in the overlay to complement and align with the goals of the neighborhood. For example, in the City’s low density residential zones, a memory care facility is not a permitted land use. But within an overlay zone, memory care could be added as an allowable use.

Special provisions, such as the requirement for a neighborhood meeting for specific land uses, could be included in the overlay parameters to ensure opportunities for the neighborhood to be informed and participate.

In this neighborhood, the overlay zone would not change the zoning of the property, and it would remain as low density residential.

Overlay Zones in Loveland

Overlay zones have been used to address development in specific areas of Loveland. The City currently has four overlay zones that are established in the Municipal Code:

  1. Airport Influence Area Overlay – includes land use restrictions on property within the airport influence area to ensure compatibility with airport and FAA regulations.
  2. Enhanced Corridor Overlay – provides alternatives and incentives for new development, redevelopment and infill development along Eisenhower Boulevard and Highway 287.
  3. The Wildland Urban Interface Overlay – to align with the recently adopted Fire Code provisions that strengthen wildfire resiliency in areas of the City more prone to the risk of wildfires.
  4. North Cleveland Overlay – provides opportunities for residential properties to convert to low intensity commercial and office uses while maintaining the historic residential character on Cleveland Avenue.

How an Overlay Zone is Created

Creating an overlay zone involves three basic steps:

  • Define the purpose.
  • Identify the boundaries of the overlay.
  • Develop rules that will apply within the overlay.

Approval of an overlay zone would require public hearings before both Planning Commission and City Council.

Share Your Voice

Now through Oct. 20, please take a few moments to share your feedback and help us determine if there is neighborhood interest and support in establishing an overlay district.

As of Oct. 20, all City action for this project has concluded.

When the City withdrew the rezoning application for the 6th and Douglas project, we pledged to explore other options that would be more acceptable to the neighborhood. In an email sent to residents, we identified that a webpage would be created by the end of September to host important project information and allow for participation and feedback. Below you will find answers to the most common questions that we have received on the project.

Have a question about the project? Ask it below and we'll follow-up shortly!

  • Share Please address our concerns about the survey. on Facebook Share Please address our concerns about the survey. on Twitter Share Please address our concerns about the survey. on Linkedin Email Please address our concerns about the survey. link

    Please address our concerns about the survey.

    OCE asked 7 months ago

    Development Services engaged the City’s Communication & Engagement Department to establish this project page and survey on the City’ Let’s Talk Loveland platform, providing the ability to connect with staff for questions, complete the survey, and sign up for project updates. The survey is not scientific, but asks individuals their opinions on the overlay, boundaries and land uses to provide a platform for everyone to share ideas. The project page is designed to provide clear and up-to-date information while allowing the neighborhood a forum to ask questions and engage in the process. The survey is being used as a tool to allow all participants the ability to voice their opinions on land use in the neighborhood. To make the survey easy to access, we did not require registration, however we included several demographic questions into the survey, including address, age, etc. that match our Let’s Talk Loveland registration process. This will also help staff see feedback that comes from the neighborhood.

  • Share We thought that a decision was made already. Why is the survey necessary? on Facebook Share We thought that a decision was made already. Why is the survey necessary? on Twitter Share We thought that a decision was made already. Why is the survey necessary? on Linkedin Email We thought that a decision was made already. Why is the survey necessary? link

    We thought that a decision was made already. Why is the survey necessary?

    OCE asked 7 months ago

    On July 13, 2023 when the City withdrew its rezoning application, we pledged to engage stakeholders in a process to re-evaluate different options that could better align with the neighborhood. After further reflection, we realized that some of the discussion that occurred during the June 20th City Council meeting included some inaccuracies about what the City can do moving forward, both legally and equitably. The first is that the decision was to allow only memory care and that the City could pursue that through a variance. Per the previous questions, we have addressed why that is not possible.

  • Share A remedy is only needed for the vacant building. Why are other properties being brought into the project? on Facebook Share A remedy is only needed for the vacant building. Why are other properties being brought into the project? on Twitter Share A remedy is only needed for the vacant building. Why are other properties being brought into the project? on Linkedin Email A remedy is only needed for the vacant building. Why are other properties being brought into the project? link

    A remedy is only needed for the vacant building. Why are other properties being brought into the project?

    OCE asked 7 months ago

    In successful and effective planning, an overlay zone would not be used for just one building. The West End neighborhood is unique with historic buildings and uses that are not allowed in the current low density residential zone. An overlay zone could be used to provide reasonable opportunities for the use and reuse of those buildings while providing protections to preserve the character of the neighborhood. An overlay zone is not appropriate for a single property but looks to support the unique and historical uses of properties in the neighborhood.

  • Share Why can’t a variance be used to allow memory care? on Facebook Share Why can’t a variance be used to allow memory care? on Twitter Share Why can’t a variance be used to allow memory care? on Linkedin Email Why can’t a variance be used to allow memory care? link

    Why can’t a variance be used to allow memory care?

    OCE asked 7 months ago

    A variance cannot be used to grant approval of a use that is not permitted in the zone district, as that would constitute a rezoning. City Council is required to make certain findings in the rezoning context that cannot be made by the Zoning Board of Adjustment. The variance and rezoning processes contain two different standards, two different processes, with two different deciding bodies. The City would be in violation of our own procedures in using a variance process to change zoning and allow a use not allowed in the zone district.

  • Share Why doesn’t the City amend the Zoning Code to allow memory care? on Facebook Share Why doesn’t the City amend the Zoning Code to allow memory care? on Twitter Share Why doesn’t the City amend the Zoning Code to allow memory care? on Linkedin Email Why doesn’t the City amend the Zoning Code to allow memory care? link

    Why doesn’t the City amend the Zoning Code to allow memory care?

    OCE asked 7 months ago

    We understand that some residents would like the City’s development code to be amended to allow memory care facilities in all low-density residential zones. However, the development code addresses zoning for the entire City and it would be irresponsible for the City to change zoning for all of Loveland based on the needs and feedback of one neighborhood and without giving the community at large a seat at the table through similar outreach efforts. The majority of the City’s low-density neighborhoods are predominately comprised of single-family homes and do not have the variety of uses and buildings that make the West End neighborhood unique. That is why, after hearing from residents in the neighborhood previously, we are getting feedback on an overlay zone which would honor the ability for this neighborhood to include additional uses without rezoning property.

  • Share Has the City used an overlay before? on Facebook Share Has the City used an overlay before? on Twitter Share Has the City used an overlay before? on Linkedin Email Has the City used an overlay before? link

    Has the City used an overlay before?

    OCE asked 7 months ago

    Yes! The City has four overlay zones as described on the project webpage. The most similar overlay is the North Cleveland Overlay that allows low intensity commercial and office uses on properties that are zoned residential. The overlay includes architecture and site planning standards to protect the historic neighborhood character.

  • Share Why look at an overlay zone? on Facebook Share Why look at an overlay zone? on Twitter Share Why look at an overlay zone? on Linkedin Email Why look at an overlay zone? link

    Why look at an overlay zone?

    OCE asked 7 months ago

    An overlay zone is a special tool that has been used in the City to allow flexibility and adjust land use allowances without rezoning property. It can also be used to create standards that could protect the neighborhood character. A specifically tailored zoning allowance and overlay concept may be appropriate for the West End neighborhood and we wanted to engage the neighborhood in their opinions to determine support of that concept.

  • Share What is the intent of the survey? on Facebook Share What is the intent of the survey? on Twitter Share What is the intent of the survey? on Linkedin Email What is the intent of the survey? link

    What is the intent of the survey?

    OCE asked 7 months ago

    The intent of the survey is to allow an opportunity for all participants in the neighborhood to have an equitable say in guiding the next step of the process. With the former rezoning efforts, we heard from many residents with varying viewpoints, including some who were in favor of the rezoning as proposed, and many who shared the same perspectives on desired outcomes for the neighborhood. There were also varying perspectives on land uses and this process is a way for all residents in the neighborhood to share their feedback directly with the City.

    We expect that the surveys will come back predominately confirming a desire for memory care, however we wanted residents to have a chance to engage and provide input without assuming there is only one desired land use. The survey will remain online through Friday, Oct. 20.

  • Share What are examples of "existing uses and structures that do not currently align with the zoning"? I don't know of anything that does not fit with the current land use allowances list that is provided, and it's not clear what the need for a new overlay would be. on Facebook Share What are examples of "existing uses and structures that do not currently align with the zoning"? I don't know of anything that does not fit with the current land use allowances list that is provided, and it's not clear what the need for a new overlay would be. on Twitter Share What are examples of "existing uses and structures that do not currently align with the zoning"? I don't know of anything that does not fit with the current land use allowances list that is provided, and it's not clear what the need for a new overlay would be. on Linkedin Email What are examples of "existing uses and structures that do not currently align with the zoning"? I don't know of anything that does not fit with the current land use allowances list that is provided, and it's not clear what the need for a new overlay would be. link

    What are examples of "existing uses and structures that do not currently align with the zoning"? I don't know of anything that does not fit with the current land use allowances list that is provided, and it's not clear what the need for a new overlay would be.

    Yvonne asked 7 months ago

    Hi, thanks for your question. A few things that would not be permitted in the low density residential zone include: assisted living centers, nursing home and memory care centers, medical offices, and townhomes.

  • Share A few months ago there was conversation about possibly adding memory care as an approved use for Loveland's R1 zoning. Why is that possibility not being pursued? on Facebook Share A few months ago there was conversation about possibly adding memory care as an approved use for Loveland's R1 zoning. Why is that possibility not being pursued? on Twitter Share A few months ago there was conversation about possibly adding memory care as an approved use for Loveland's R1 zoning. Why is that possibility not being pursued? on Linkedin Email A few months ago there was conversation about possibly adding memory care as an approved use for Loveland's R1 zoning. Why is that possibility not being pursued? link

    A few months ago there was conversation about possibly adding memory care as an approved use for Loveland's R1 zoning. Why is that possibility not being pursued?

    PM asked 7 months ago

    Great question! Adding memory care as an allowed use to low density residential zones throughout the City is still a possibility. If this were to happen, the neighborhood outreach efforts would need to include all low density neighborhoods within City limits to determine if the community as a whole would support that zoning change.